Released on: January 3, 2008, 1:55 pm

Press Release Author: Renee Scharffe

Industry: Advertising

Press Release Summary: Ennis Associates' workshop on 'Developing Brand Management
Expertise' has become one of the most highly respected training programs for those
poised to move into a marketing role. The program guides participants through all
phases of the Marketing Strategy & Planning Framework process.

Press Release Body: Tim Ennis, President says, "We have developed a proprietary
Brand Management marketing training program that drives a profound understanding of
the principles of Brand Management and leads to breakthrough results."

This sophisticated marketing workshop provides a comprehensive review of how to
build a sustainable competitive advantage for growing businesses. The program
concentrates on strategic business analysis, brand equity development and tracking,
selection of preemptive positioning concepts, preparing and presenting the annual
marketing plan and other relative skill driven aspects of Brand Development. In
addition, the program covers key elements of the marketing mix including
Advertising, Media, and Promotion and explores the fundamentals of how they link
together to achieve the brand's overall business goals.

Participants return home to their current Brand Assignments with a deeper
understanding of Brand Management and provide a higher level of contribution to the
business they are working on. The workshop educates attendees on newer perspectives
on consumers, organizations and long term brand building techniques. The workshop
adopts a format and application theory that imbibes global thought processes to
arrive at an end formula that has universal appeal and is not bound by geographical
considerations.

'Developing Brand Management Expertise' is fast paced and interactive. Small class
sizes and group discussions contribute to vibrant and dynamic interactive sessions,
resulting in increased knowledge gain. Exposure to case studies adds further impetus
to marketing strategies and perceived plans of action.

Renee Scharffe, Seminar Coordinator says, "Our greatest joy is helping marketing
professionals build their capability and achieve sustainable growth for their
brands."

About Ennis Associates

Ennis Associates is the leading North American company in Brand Marketing Seminars.
They offer the most sophisticated, contemporary Marketing Workshops available in the
United States. During the last 10 years, Ennis Associates has evolved into one of
the most sought after Marketing Training organizations in the world.

Ennis Associates, Inc.
6231 PGA Boulevard, Suite 104, #392
Palm Beach Gardens, FL 33418
www.ennisassociatesinc.com

Phone: (800) 914-4194

Fax: (800) 914-4594

Email: seminars@eaimarketing.com


Web Site: http://www.ennisassociatesinc.com

Contact Details: Ennis Associates, Inc.
6231 PGA Boulevard, Suite 104, #392
Palm Beach Gardens, FL 33418